Park National Bank
Intranet
Park National Family of Community Banks, holding 112 banking offices and more than $7.3 billion assets, was recently named #42 on Forbes 100 Best Banks in America. They pride themselves on service, community and a client-oriented approach. Of course every company has its growing pains—the associates were having trouble receiving important updates from the Corporate Headquarters, identifying important documents, and uploading content on their own.
TEAM
Todd Cameron
+ Business Development
Aaron Cook
+ Creative Direction
Megan DiDomenico
+ Account Management
Chris Osborn
+ Web Development
ROLE
UX / UI & Visual Design
THE ASK
Our task was to revitalize the intranet for long-term impact in this ever-growing organization. Business analysis and research were conducted to inform the new user experience prototype, styleguide, and custom SharePoint theme using Javascript and .NET.
MY ROLE
As the sole designer on this project, I learned the restrictions of SharePoint while also addressing the many unique issues of PNB associates. A new brand identity system was created along with a clean & friendly Sketch-built UI and easy navigations, notification systems, and communication tools.
TEMPLATE DESIGNS
1 Homepage | 2 Post | 3 Business Line | 4 Branch Resources | 5 View Profile | 6 Edit Profile | 7 About our Organization
STYLE GUIDE
Polished logo. Expanded color system. Clean typographic hierarchy. Simple UI.
SO FRESH. LEMONY FRESH.
INTRANET DESIGN
By collecting field research, my team could target pain-points and design to relieve them. Navigation, personalization, and lack of communication were among the top-ranking, and I made sure to bake those into the new UI for:
A PRODUCT BUILT WITH EMPATHY
It was important that we made the path of acquisition an easy one. Once an associated landed on their branch page, they had full access to administrative documents and news by their fellow branchmates to better their:
WORKFLOW & CONNECTION WITH OTHERS
Facebook stalking may not be healthy, but getting to know your coworkers is. We gave associates a boat-load of customizations for the open-book to secretive types. Upload an avatar, follow friends/thought leaders and leave work feeling:
EMPOWERED BY PERSONALIZATION