Victoria's Secret
Sexy Summer Sidekick
Victoria's Secret wanted to engage their fans by allowing them to create new merchandise with a chance to see it in VS retail stores nationwide. A facebook app was designed so fans could build their own totes for the spring / summer season and vote on the best designs.
TEAM
Ryan Michlitsch
+ Art Director
Corey Lucius
+ Designer
Brooke Root
+ Project Manager
Liz Confar
+ Account Manager
ROLE
Visual & Production Design
FACEBOOK APP
Pick Your Colors & Graphics
Fans could pick from a selection of seasonal colors and graphics to use in their tote design.
Pick your Winner
Eight finalists were chosen and the winner selected by VS fans' popular vote. Participants could vote once a day and share with Facebook friends for a better chance to see their favorite tote in VS retail stores.
